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Marketing Mix sponsored by Bellyflop

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Marketing Mix was created following demand from the region's professional marketers and their need for a forum to meet, share best practice and invest in their careers through continuous learning. It is a group for client and agency-based marketing professionals across East Lancashire to access support and education about the latest news, opportunity and statistics from the industry.

As well as a short presentation from event sponsor Mark Robinson, MD of Bellyflop, we'll also be joined by guest speaker Dawn Stockell, Marketing Director at VEKA plc:

"Those Who Shout Loudest, Might Well Be Wasting Their Breath!"

Dawn's focus will be around the importance of Marketing Planning in order to support overall business objectives via a 3 stage approach:

- Insight
- Strategy
- Tactics

Ultimately it's not about shouting loudest; it's actually about who you are shouting at … and importantly what you are shouting about that will create value for your business.

"If your most recent professional learning was more than 18 months ago, then your knowledge is out of date." The Chartered Institute of Marketing (CIM).


Members: Included in your membership
Non-members: £20 plus vat

Co-ordinator: Debbi Dawson
Co-ordinator email:
Co-ordinator phone:~356439
Type: Networking
Start: Friday 24 Sep 2021
End: Friday 24 Sep 2021
Time: 09:00 - 11:00

The Landmark
1 School Lane
BB11 1UF [View map]

Joining Instructions
Click the option button below to create your booking. If you are a Chamber member and you have forgotten your login details call the Membership Team on 01254 356400 or email For general assistance with online event bookings please contact Debbi Dawson at or call 01254 356439 / 07989 978287.

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Fee typeMember FeeNon-member Fee 
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