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DESCRIPTION:PLEASE NOTE THIS EVENT IS NOW SOLD OUT<BR><BR>Are you spending good money on advertising your product or service? Is it getting the results you deserve? If not, you may need to give your marketing message a shot in the arm. A 'creative' shot in the arm.<BR><BR>Award-winning Advertising Copywriter, Andy Melia, has worked at some of the top UK advertising agencies. Now you can join him and get an insight how creative ideas and good copywriting can persuade your customers to sit up, take notice and BUY.<BR><BR>Using good (and not so good) examples, Andy will show you how:<BR><BR>-Advertising appeals to people's emotions not their logic<BR>-Your advertising should promise the customer something worthwhile<BR>-When you've got something interesting to say- say it<BR>-Look for the BIG IDEA<BR>-The importance of the USP<BR>-The use of buzzwords<BR>-Killer copy - astonish the reader!<BR>-Don't forget the Call to Action!<BR><BR>Oh, and you'll be producing your own advert too!<BR><BR>PLEASE NOTE THIS EVENT IS NOW SOLD OUT
SUMMARY:60 Really Useful Minutes On How To Make Your Customers Sit Up, Take Notice And Buy
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DTSTAMP:20120205T054758
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